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You will find the basic information about how we process your personal data in this document. 

Who we are  

WYB is a brand of Genesis S.r.l.s. with registered offices in Via Larga, 6 - 20122 Milan - Italy - N.REA MI-2092225 (hereinafter named as “WYB”).

The purpose of this document (hereinafter “Statement”) is to give you adequate information on how we process your Personal Data when you browse through our Website. You will get all the information you need so you can express your explicit and informed authorization for the processing of your Personal Data while you browse and use this Website, should you deem this appropriate. 

WYB has made a daily commitment to protect the online privacy of those visiting its Website, based on what we consider the principles to be respected. 

Generally speaking, any data or personal information that you share with WYB via the website, or that is collected in any way via the Website, for the use of the services we offer (the “Services”), as described in Paragraph 3 below, will be processed according to the International principles of lawfulness, correctness, transparency, limitation of purpose and retention, minimization of data, accuracy, integrity and confidentiality. 

1. The Data Controller and the Data Protection Officer

WYB is the Data Controller with regards all personal information that is processed via the Website. You can contact the Data Protection Responsible (hereinafter “DPR”) at WYB at the following address:


2. Which Personal Data are subject to processing 

After you browse the Website, WYB will process information about you that may consist - also depending on how you decide to use the Services - of an identifier such as your name, an identity number, an online identifier or one or more elements that refer to your physical, physiological, psychological, financial, cultural or social identity so as to identify you or make you identifiable (simply called “Personal Data” in this document). 

Your Personal Data may be collected because you provided it voluntarily (if you sign up for our Newsletter, for example) or by simply analyzing your actions on the Website. 


The following Personal Data is processed via the Website: 


2.1 Name, contact details and other Personal Data


In various sections of the Website you will be asked to enter information such as your name, email address, your country of residence, and home address, etc. 

Furthermore, every time you take part in a survey or a promotion through the Website, or when you contact WYB via the contact details on the Website, WYB may collect any additional information you decide to provide. 

2.2 Providing third party data 


There are parts of the Website where you can enter text messages that are visible to WYB, which may contain (voluntarily or otherwise) Personal Data on referring to another person. 

As regards this possibility, you become an independent data processing controller and as such accept all obligations and legal liability. In this way, you confer complete indemnity relating to any disputes, demand, request for compensation for damages resulting from the processing of data etc. that was shared with WYB by the third party whose personal information was processed as a result of you using the functions of the Website in breach of applicable regulations for the protection of Personal Data. 

Should you share or process the Personal Data of a third party in any other way when using the Website, you guarantee herewith - and accept all associated liability - that such potential data processing has the authorization of the third party in question or has another legal basis that allows the processing of the information in question. 


2.3 Browsing data 

During the course of their operation, the IT systems and software procedures used for the proper functioning of this Website acquire certain Personal Data, whose transmission is required for using Internet communication protocols. This information is not collected by WYB in order to be associated with identified persons. However, given its very nature, users can potentially be identified should it be processed and associated with other data held by third parties. 

IP addresses or domain names of the computers used by the users connected to the Website, addresses of requested resources in URI notation (Uniform Resource Identifier), the time of the request, the method used for submitting the request to the server, the dimension of the file obtained in response, the numerical code indicating the status of the reply given by the server (successful, error, etc.) and other parameters relating to the operating system and to the user’s IT environment, fall under this category of data. 

This data is used exclusively to obtain anonymous statistics with regard to the use of the Website and to check it is operating correctly, in order to identify any anomalies and/or abuse. Except for cases where information is used to ascertain responsibility in case of potential computer crimes against the Website or third parties, such information is not retained for more than seven days. 

2.4 Cookies

Information on the use of Cookies is available in the Cookie Statement available here (Cookies). 


3. Purpose of Processing

WYB will use your Personal Data collected via the Website for the following purposes: 

  • to control your identity; send you the newsletter if you signed up for this service; send you any information you explicitly requested; locate the service closest to you, and provide any other service you may require (hereinafter “Providing Service”); 

  • to send you communications and/or commercial offers and/or and any informative material regarding our services; invite you to events (public or private), fairs and/or boat shows, send you promotional communications, market research and surveys related to products and services offered by WYB. Depending on the type of communication, we can contact you by email and/or telephone and/or messaging services and/or ordinary mail and/or social networks “Marketing”); 

  • to create your profile through the use of profiling cookies, subject to your authorization, collecting and     analyzing information about the selections and choices you make on the Website and about how you use the Website in general. This profile will be used to send you information about other sites and /or services that WYB thinks might be of interest to you, and to show you advertising that may match your preferences. All the algorithms involved in this process are tested on a regular basis to guarantee a proper process is used and in order to prevent errors (“Preferences”);

  • to comply with legal obligations whereby WYB must collect and/or process certain types of Personal Data (“Compliance”); to prevent or identify any abusive use of the Website or any fraudulent activity (“Abuse/Fraud”). 


4. Legal basis and the obligatory or voluntary nature of data processing

The legal basis used by WYB for processing your Personal Data, as per the purposes indicated in Paragraph 3 above, is as follows: 

Providing Service: processing for this purpose is necessary in order to provide you with the Services and so in order to execute the contract stipulated with you. It is not obligatory to give WYB your Personal Data for this purpose but it will not be possible to deliver any service if you refuse. 

Marketing: the data processing for this purpose is based on your consent. It is not mandatory to give your consent for this purpose but, in the absence of your consent, we will not be able to send you any type of communication, included commercial communication related to one of our products nor invite you to events and/or boat shows. If you give your consent you will still be free to revoke it at any time by following the instructions in Paragraph 8 of this Policy. 

Preferences: data processing for this purpose requires your authorization expressed via the cookie banner and/or a specific checkbox. You are under no obligation to authorize WYB for this purpose and are free to withdraw your authorization at any time without suffering any consequence (except you will no longer be able to benefit from the customization of commercial offers from WYB). You can withdraw your authorization given previously by following the instructions in Paragraph 8 in this Statement. 

Compliance: data processing for this purpose is necessary so that WYB can comply with any legal obligations. When you give your Personal Data to WYB, it is processed according to applicable regulations, which could require their retention and notification to the Authorities to comply with accounting, fiscal or other obligations. 

Abuse/Fraud: the information collected for this purpose will be used exclusively to prevent and/or identify any fraudulent activity or abuse in the use of the Website (leading to criminal charges). 

5. Recipients of your Personal Data

Your Personal Data may be shared with the persons indicated below (“Recipients”): 

Anyone typically acting as the data processor, such as: i) persons, companies or professionals providing assistance and consulting services to WYB for accounting, administration, legal, taxation, financial and debt collection associated with the delivery of the Services; 

Anyone with whom interaction is necessary in order to provide the Services (such as hosting providers or suppliers of platforms for sending mail); Anyone authorized to handle technical maintenance (including maintenance of networking equipment and electronic communications networks); 

Persons authorized by WYB to process Personal Data as required for actions closely linked to the provision of the Services, whether they are under the obligation of confidentiality or have a suitable legal obligation of confidentiality (e.g. employees of WYB); 

Subjects, agencies or authorities to whom it is obligatory to notify your Personal Data for the purpose of Compliance, Abuse or Fraud prevention, or by order of the authorities. 


6. Transfer of Personal Data

In light of the international scope of WYB, some of your Personal Data may be shared with Recipients who may be located outside the European Economic Area. WYB assures you that the processing of your Personal Data by these Recipients will comply with applicable regulations. In fact, the transfer of data is executed using appropriate guarantees, such as decisions of appropriateness, Standard Contractual Clauses approved by the European Commission, or other guarantees considered adequate. More details are available by writing to WYB at the following address:


7. Retention of Personal Data 

Personal Data processed for the purpose of Providing the Services will be retained by WYB for the time strictly necessary to achieve this purpose. However, since your Personal Data was processed in order to supply the Services to you, WYB may retain them for a longer period, especially if necessary for protecting the interests of WYB against potential liability in relation to the Services. 

Personal Data processed for the purposes of Marketing and Preferences will be retained by WYB until you withdraw the authorization you gave earlier and regularly renewed. After you have withdrawn your authorization, WYB will no longer use your Personal Data for these purposes, but may retain it, especially if this is necessary to protect the interests of WYB against potential liability based on said processing. 

Personal Data processed for the purpose of Compliance will be retained by WYB for the period stipulated in the specific legal obligations or in the applicable regulations. 

Personal Data processed for the purpose of preventing Abuse/Fraud will be retained by WYB for the period strictly necessary for said purpose and thus until the moment when WYB is required to retain them to protect itself legally for notification to the competent Authorities of said information. 


8. Data Subject Rights

You have the right to ask WYB, at anytime: 

To gain access to your Personal Data (and/or a copy of said Personal Data) as well as additional information about any ongoing processing of them; 

To have your Personal Data processed by WYB, corrected or updated, should it be incomplete or be out of date;

To have your Personal Data deleted from the database of WYB, should you consider the processing to be unnecessary or unlawful; 

To limit the processing of your Personal Data by WYB, should you consider your Personal Data to be incorrect, unnecessary, or processed unlawfully, or should you have refused processing; 

To exercise your right to data portability, meaning obtaining a copy of the Personal Data supplied to WYB about you, in a structured format, commonly used and that can be read by an automatic device, or to ask for it to be sent to another Data Controller; 

To refuse the processing of your Personal Data, using a legal premise related to your personal situation that you consider should prevent WYB from processing your Personal Data; or 

To withdraw your authorization for Marketing and Preferences purposes. 

The majority of Personal Data supplied to WYB can be amended at any time, including your email preferences via mail

When you sign up for the Services, you may have selected the channels of communication through which you want to be contacted for Marketing purposes (such as fax, phone, sms, email, post, or social media). 

You can withdraw authorization for Marketing sent by email using the link provided at the bottom of each email you receive. The same method can be used to stop receiving the WYB newsletter, if you signed up for this service. 

You can withdraw your authorization for Profiling via cookies by following the instructions in Paragraph 2.4 . 

In addition to the above, you can exercise your rights by writing to WYB at the following address:

You will always have the right to submit a complaint to the pertinent Controlling Authority should you consider your Personal Data was processed in breach of current regulations. 


9. Modifications 

This statement has been valid since 20/04/2020. WYB may modify or simply update all or part of its content, also on account of amendments to the applicable regulations. WYB will notify you of any such amendments as soon as they are introduced and they will be binding as soon as they are published on the Website. WYB therefore suggests visiting this section on a regular basis in order to become familiar with the most recent and updated version of the statement so that you remain up to date with regard to the personal information collected and how it is used by WYB. 

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